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23
Nov/09
42

Molson 67 Tasting Review

Molson 67  molson67blog

It is tough to review light beer. The biggest reason why it is so tough is probably because light beer is generally crap.  I seriously have yet to taste a beer labeled ‘light’ that I would like. So far Amstel Light came the closest. But having said that, I was severely disappointed because I did have a normal Amstel while in Amsterdam, and there is simply no comparison between the two.

Anyway, Molson recently released a new brew called Molson 67, which was supposed to target a more health-oriented drinker. It’s a good marketing move because I personally know a ton of people that go to the pub straight after the gym to grab an after work-out pint. So a good light beer could be a great way to reduce your calorie intake if that is important to you.  So naturally, Molson made a big deal out of the launch, complete with billboard ads, commercials, booths at food expos…the works.

So what about the beer itself? Here are my 2 cents:

The pour:  Surprisingly impressive fluffy head, not something I expect from a light beer.  The colour is very pale, probably the palest beer you will ever see.  It looks almost unnatural for a beer to have this colour. But since the beer comes in a tinted bottle and probably isn’t going to be served on tap, most people just won’t see it.  Surprisingly enough, Molson described this brew to be rich in colour. I, however, would describe it as dull! Additionally, there’s a very noticeable amount of carbonation.

Body and Mouthfeel:  Feels like a lightly flavoured glass of water. I imagine that if I were to take water left over from boiling corn, add some yeast, and ferment it, this is what it would taste like. In other words, Molson 67 doesn’t really taste like beer… even – dare I say – to a lesser degree than any other light beer I’ve tried before.  Admittedly, this watered down taste is generally something to be expected of a light beer. However, Molson’s release notes indicate a blending of two-row malted barley, a touch of wheat, and a triple hopping method using four different varieties of hops. I didn’t find any of this while drinking Molson 67. It actually made me questions whether or not they were describing another beer. The carbonation seen inside the glass is actually gentle and barely felt.

Finish: Clean. I guess that is expected because there really nothing in this beer that could linger.

Overall, I’m back where I started, and that is with the general idea that light beer is a disappointment. Who would drink this? The target audience for this beer is a carb-conscious, calorie-conscious drinker and it is true that Molson 67 is pretty much unbeatable when it comes to the calorie content. At 3% ABV this brew packs only 67 calories when Coors Light and Corona Light are around 105 calories. (Surprisingly, both are distributed by MolsonCoors, so I don’t really know why Molson 67 was considered a good move.) If taste is of no importance to you and you are a carb-watcher/ calorie-counter, and you happen find yourself in the bar with friends, go for Molson 67. Otherwise, keep in mind that a pint of Guinness Draught is only 140 calories! ;)

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Molson 67 Tasting Review, 8.0 out of 10 based on 2 ratings

Artem

Author: Artem

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Comments (42) Trackbacks (0)
  1. MrPinchyMrPinchy
    2:52 pm on November 23rd, 2009

    On the colour: Dont get fooled by the pictures of the beer in ads. The actual beer is half the colour its depicted in the ads.

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  2. james mcclurejames mcclure
    4:50 pm on April 17th, 2010

    both my wife and i found this an excellent choice -the best light beer we have tried yet too bad not available in florida

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  3. Cole PowellCole Powell
    10:50 pm on April 30th, 2010

    Low Carb diet is really the best diet if you want to reduce weight and also to maintain a healthy body.-,*

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  4. nicnic
    12:55 pm on May 9th, 2010

    I am a beer drinker who needs to lose weight. I have to admit that I like this beer because I still want to feel like I’m joining in when my friends are having a brew and just having a glass of water won’t cut it. Of course a Coors Light tastes better but when I am counting carbs and points, this is a satisfying winner. It’s way too low in alcohol to get a buzz but definitely very refreshing. I will buy more

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    • TeresaTeresa
      7:58 pm on January 14th, 2012

      I agree with Nic, this beer is refreshing after work or a workout. It’s low-carb and in social situations easier to sip than water or diet soda. We give it 2 thumbs up! I will buy it again.

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    • JayceJayce
      4:21 am on May 28th, 2014

      This inioomatfrn is off the hizool!

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  5. Sean HoughtonSean Houghton
    4:12 am on July 6th, 2010

    Bud select 55, 55 calories, i like it!

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    • ChianaChiana
      4:22 am on May 28th, 2014

      Frankly I think that’s ableoutlsy good stuff.

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  6. SteveSteve
    10:43 pm on July 21st, 2010

    I’ve been off beer for two years and missed it. Molson 67 seemed like a good way to come back to a drink I love after an evening bike ride. It sure tasted like beer to me. After two years of drinking only Scotch and wine it tasted almost too beery. Now it’s my drink my choice. Two bottles in an evening leaves me feeling full, like I’ve had a couple of drinks… without feeling tipsy. I like it.

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  7. ArtemArtem
    10:51 am on October 18th, 2010

    Thanks Molson PR guys, keep up the good work!

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  8. KevinKevin
    1:42 pm on January 8th, 2011

    I personally love this beer as i drink beer with clamato juice and tabasco sauce… Now i can bang off a dozen on a sunday and not be drunk… Also a fantastic beer to drink if you are out somewhere where you need to drive home from like a sports bar.

    The increased carbination is what makes its a perfect mixer i think. And also does save me a few thousand calories a month weightwise… LOVE the 67

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  9. MurphyMurphy
    5:57 pm on March 24th, 2011

    This beer tastes like corn. Yechhh. I can’t believe people like it. They all must work for Molson. $11.50 a six pack. Crazy. If you want to lose weight, start jogging and buy a beer with flavour. The rest of the world makes beer with flavour and Molson makes beer with no flavour. What a joke of a company. I rate it 0 out of 5.

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  10. TonyTony
    10:04 am on April 11th, 2011

    Try Sam Adams light. Its the best light beer ever.

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  12. Gilles FalardeauGilles Falardeau
    3:40 pm on July 1st, 2011

    For years I’ve enjoyed a Corona with a lime during the summer months. My preference during to colder months is a lager or a light beer. Lately I’ve been on a health kick and trying to lose weight. I found the Molson Canadian 67 didn’t give me that bloated feeling, yet tasted like beer. I tried the Bud Lime when it came out, then the Miller Chill was my favourite last summer. This year Miller came out with a Chill Lemon. It’s okay but preferred the Chill Lime.
    When Molson announced Canadian 67 Sublime, I couldn’t wait to get it. I bought 12 last night, frankly I wish I had bought a 6 pack. I’m not impressed. The bitter citrus aftertaste I don’t find pleasant. Maybe remove the lemon, so the lime might do it justice.
    I’ll be going back to Miller Chill Lime for this summer.

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  24. AlanAlan
    11:21 pm on June 12th, 2013

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  25. MarkMark
    11:34 am on June 18th, 2013

    I love good micro brewed beers but I also love these low carb beers. I enjoy them during a hot summer day after mowing the lawn, I can chug 2 or 3 and quench my thirst. I also enjoy them lake side on a hot sunny day, you can drink a 30 pack and not worry about getting drunk. Every beer has its place and I found one for this beer.

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