It is tough to review light beer. The biggest reason why it is so tough is probably because light beer is generally crap. I seriously have yet to taste a beer labeled ‘light’ that I would like. So far Amstel Light came the closest. But having said that, I was severely disappointed because I did have a normal Amstel while in Amsterdam, and there is simply no comparison between the two.
Anyway, Molson recently released a new brew called Molson 67, which was supposed to target a more health-oriented drinker. It’s a good marketing move because I personally know a ton of people that go to the pub straight after the gym to grab an after work-out pint. So a good light beer could be a great way to reduce your calorie intake if that is important to you. So naturally, Molson made a big deal out of the launch, complete with billboard ads, commercials, booths at food expos…the works.
So what about the beer itself? Here are my 2 cents:
The pour: Surprisingly impressive fluffy head, not something I expect from a light beer. The colour is very pale, probably the palest beer you will ever see. It looks almost unnatural for a beer to have this colour. But since the beer comes in a tinted bottle and probably isn’t going to be served on tap, most people just won’t see it. Surprisingly enough, Molson described this brew to be rich in colour. I, however, would describe it as dull! Additionally, there’s a very noticeable amount of carbonation.
Body and Mouthfeel: Feels like a lightly flavoured glass of water. I imagine that if I were to take water left over from boiling corn, add some yeast, and ferment it, this is what it would taste like. In other words, Molson 67 doesn’t really taste like beer… even – dare I say – to a lesser degree than any other light beer I’ve tried before. Admittedly, this watered down taste is generally something to be expected of a light beer. However, Molson’s release notes indicate a blending of two-row malted barley, a touch of wheat, and a triple hopping method using four different varieties of hops. I didn’t find any of this while drinking Molson 67. It actually made me questions whether or not they were describing another beer. The carbonation seen inside the glass is actually gentle and barely felt.
Finish: Clean. I guess that is expected because there really nothing in this beer that could linger.
Overall, I’m back where I started, and that is with the general idea that light beer is a disappointment. Who would drink this? The target audience for this beer is a carb-conscious, calorie-conscious drinker and it is true that Molson 67 is pretty much unbeatable when it comes to the calorie content. At 3% ABV this brew packs only 67 calories when Coors Light and Corona Light are around 105 calories. (Surprisingly, both are distributed by MolsonCoors, so I don’t really know why Molson 67 was considered a good move.) If taste is of no importance to you and you are a carb-watcher/ calorie-counter, and you happen find yourself in the bar with friends, go for Molson 67. Otherwise, keep in mind that a pint of Guinness Draught is only 140 calories!